Jorge Cortez traveled Mexico, exploring Monterrey, Laredo and Guadalajara in search of unique and different cuisine to bring to San Antonio. Coming upon a regional specialty that was once only familiar to vaqueros, butchers and their families, Jorge thought a dish of sizzling skirt-steak served on cast-iron plates would be popular. Although skeptical at first of the now-famous “Sizzling Fajitas”, Pedro was extremely proud to see his sons taking initiative and expanding the family business. In 1981, Jorge created and opened La Margarita Restaurant & Oyster Bar, offering Sizzling Fajitas and Seafood.
Pedro Cortez purchases La Jamaica No. 5, a three-table café in the heart of El Mercado for $150.
Pedro buys the property next to Mi Tierra and adds a bakery.
Pedro and Cruz Cortez buy the entire block of El Mercado.
Pedro and Cruz open a second restaurant, La Carreta Mexican Steakhouse.
The Cortez family opens La Margarita Restaurant and Oyster Bar, offering "Sizzling Fajitas" and seafood.
The family is deeply saddened by Pedro's untimely death.
Mi Tierra Café's newest addition, Mariachi Bar, opens in the space next to them.
La Carreta is remodeled and rebranded to Restaurante Pico de Gallo.
La Familia Cortez opens its last concept, Viva Villa Taquería, under the management of Chef Cariño Cortez, Pedro's granddaughter.
La Familia Cortez marks its 75th anniversary.